Aaron Hockley, The Evolving World of SEO for Photographers (Workshop)

Saturday June 2nd, 9:00am-4:30pm

Pro Photo Supply Event Center
1801 NW Northrup
Portland, OR 97209
503-241-1112

Registration: https://www.oregonppa.org/event-2807452

Search Engine Optimization (SEO) brings people to your website. Your website brings people to your business. After word-of-mouth, internet and web traffic can be the number two source of new clients for your business. SEO isn’t just about getting more traffic to your website, but getting the right traffic to your website.

The long-term effort of improving your SEO will lead to long-term success.

**SEO tactics evolve; what worked a few years ago might harm you in 2018.**

Photographers walk away with an understanding of concepts and tactics that will enable them to start making positive SEO changes immediately and learn how their website fits into a long-term web marketing strategy.

This full-day workshop explores:

– A holistic look at SEO
– Identifying and framing things for your ideal client
– Google’s current search ranking signals
– Technical factors of speed, security, and mobile
– How content strategy trumps keywords
– Optimizing images for search
– A web publishing checklist for SEO success
– A gaze into the future: what Google’s artificial intelligence for photos might mean for SEO

Aaron Hockley, Cr.Photog., FP-OR brings a mixture of expertise in both the technology and photography worlds. He’s worked in the online publishing space for over ten years and has spoken at events such as BlogWorld and New Media Expo. In the photographic world, he’s recognized by PPA as a Photographic Craftsman as as a Fellow of Photography by the Oregon Professional Photographers Association. In 2015, he was awarded third place for Illustrative/Commercial images at PPA’s Grand Imaging Awards and was a World Photographic Cup finalist.

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